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The University of Miami tasked us with supporting the in-house launch of their Online Master of Public Health program. Our goal was to design a cohesive visual and learning experience that would engage students, support faculty, and reflect the mission of public health in a digital age. We developed branded presentation systems, animated video lectures, and ADA-compliant content tailored to a wide range of learning styles. Through close collaboration with faculty and marketing teams, we created accessible, engaging materials that elevated both instruction and outreach—bringing the Online MPH program to life through thoughtful design and strategic storytelling.
  • Graphic Design
  • Presentation branding
  • Animations
  • Video Editing
  • Instructional Design
  • Filming

Roles

  • Animated graphics and charts
  • Video lectures design
  • Marketing materials
  • Brandbooks
  • Presentation slides

Deliverables

Tools

  • Figma
  • Illustrator
  • After Effects
  • Canva
  • DaVinci Resolve
  • Articulate 360
  • Doodly
  • Voomly

Time Period

October 2023 - January 2024
The University of Miami worked on launching the Online Master of Public Health. Online public health education is on the rise, evidenced by an increase in the number of schools and programs offering online options from 60 to 108 since 2017 (CEPH Trends, 2020 and CEPH Presentation, July of 2021). Currently close to 50% of MPH degree programs offer an online MPH program.

Online MPH team at the University of Miami has decided to develop Online MPH fully in-house instead of choosing a third party vendor.

Overview

  • Outdated Educational Infrastructure – Existing systems lacked the technological and creative infrastructure needed to support a modern, engaging online graduate experience. Faculty and staff required scalable, easy-to-use tools to deliver high-quality education, while students needed dynamic, accessible content that reflects the evolving standards of public health—especially in a tech-forward, AI-driven landscape.
  • Lack of Strategic Branding & Outreach – The program required a compelling visual identity and promotional materials to effectively connect with its diverse network of partners—including health departments, nonprofits, and government agencies. Without strong branding and marketing assets, the launch risked limited visibility and missed opportunities for community impact.

Problems

  • Custom Learning Content & Branded Visual System – Collaborated closely with faculty to design and produce engaging, accessible course materials, including video lectures, interactive presentations, and animated graphics tailored to diverse learning styles. Developed a cohesive visual identity across all educational assets, ensuring consistency, ADA compliance, and a high-quality student experience across platforms.
  • Iterative Marketing & Brand Strategy – Led the creation of promotional materials to support program outreach and engagement with key community partners. The strategy involved continuous testing, feedback loops, and performance tracking to refine messaging and creative execution. Contributed to brand development, SEO, conversion optimization, digital marketing, content creation, and email campaigns—helping elevate awareness and credibility for the Online MPH launch.

Proposed Solution

To ensure the Online MPH program was both inclusive and impactful, our team embraced a multi-modal learning approach, designing content that supports different learning styles and accessibility needs:

How Can We Enhance Learning?

  • Auditory Learners: We created engaging video lectures with clear narration and voiceover elements.
Visual Learners: Our team developed animated graphics, motion visuals, and storytelling tools (e.g., Doodly, Voomly) to simplify complex topics.
  • Read/Write Learners: We structured presentation decks, provided transcripts, and included supplemental reading materials to enhance understanding.
  • Kinesthetic Learners: We incorporated interactive modules, group projects, and game-based learning (e.g., Kahoot-style quizzes) to keep students engaged.
  • Accessibility & ADA Compliance: We ensured captions, screen-reader-friendly materials, high-contrast visuals, and inclusive design best practices were incorporated to provide equitable access for all users.