I was tasked with designing and implementing the 'Tip Me' feature within the app, focusing on creating an engaging, user-friendly tipping experience for content creators and their audiences. I designed screens for selecting tip categories, adding funds, and sending personalized messages, all set within a dark-themed interface with playful visual accents. Additionally, I created sets of illustrations for the 'gifts' feature, including cosmic cats, flowers, foods, and featured options. These illustrations were carefully crafted to enhance the visual appeal of the tipping process and align with the app’s overall aesthetic. By incorporating these gamified elements and interactive messaging, I helped enhance the overall user experience, delivering an enjoyable and intuitive feature for both users and creators alike.

  • User Experience (UX) Designer
  • User  Interface (UI) Designer
  • Visual Designer
  • Researcher
  • Graphic Designer

Roles

Deliverables

  • Low-fidelity wireframes
  • High-fidelity mockups and prototypes
  • Illustrations
  • Design system and UI kit
  • Usability tests and findings

Tools

  • Figma
  • Illustrator
  • Photoshop
  • After Effects

Time Period

2 weeks
The application empowers influencers by connecting them with brands and rewarding fan engagement. It includes tools for tracking trends, gaining insights, and optimizing online presence, with the 'Tip Me' feature enabling fans to send personalized gifts to influencers.

Overview

How might we enhance user engagement, encourage more personalized interactions, and create a more immersive tipping experience that aligns with the app’s dynamic and gamified nature?

1. Started research by conducting a heuristic evaluation of the current tipping design, analyzing the user flow for sending tips and interacting with influencers.

2. Conducted a competitor analysis by evaluating 10 similar apps to identify effective design patterns and interactive features.

3.Validated assumptions by conducting user testing with 6 respondents to assess the new tipping flow, focusing on user engagement, personalization, and the effectiveness of the gamified elements.

Identifying the Problems

New Design with the JTBD Approach

Results

Testing of the updated design showed that users were able to browse and select gifts 55% faster with the new grid and list view options. Additionally, user engagement increased as participants interacted with the holiday-themed gifts and personalized messaging features. These improvements are expected to enhance overall user retention, increase tipping interactions, and contribute to higher user satisfaction rates.