Domain approached us with the challenge of creating a seamless platform for domain registration and management. Our task was to design an intuitive system that would not only allow users to easily register new domains but also enable them to transfer existing ones, all while incorporating an AI-powered search feature. After collaborating closely with the team, conducting user testing, and refining the experience, we developed a streamlined process that supports domain transfers, connections with other providers, and secure management within the #Domain platform.User Experience (UX) DesignerUser Interface (UI) DesignerResearcher
Roles
LogoBrand IdentityPersonasUser journeys and task flowsLow-fidelity wireframesHigh-fidelity mockups and prototypesDesign system and UI kitUsability tests and findings
Deliverables
Tools
FigmaIllustrator
Overview
With traditional domain management platforms presenting usability challenges, a comprehensive redesign is essential. Key issues, including Complex Domain Search & Registration, Confusing Transfer & Assignment Processes, and Lack of Engaging Visual Feedback, have hindered user experience. To ensure success in this UI/UX project, I focused on implementing an AI-powered search system, streamlining domain transfers with clear guidance, and enhancing user engagement through dynamic animations and microinteractions, creating a more intuitive, efficient, and seamless platform.Complex Domain Search & Registration – Traditional domain platforms often overwhelm users with cluttered search results and technical jargon, making it difficult for beginners to find and secure the right domain, while lacking advanced tools for experienced users.Confusing Transfer & Assignment Process – Many platforms present a complicated and unclear domain transfer process, leading to user frustration and potential loss of domains due to misconfigurations.Lack of Engaging Visual Feedback – Static interfaces and minimal animation fail to guide users through critical actions, resulting in a disengaging experience that lacks clarity and responsiveness.
Problems
Streamlined Domain Search & Registration – Implement an AI-powered search system that provides intelligent domain suggestions, filters, and real-time availability updates. Use a clean, minimalistic UI with simplified terminology and tooltips to make the process accessible for beginners while offering advanced filters for experienced users.Guided & Transparent Transfer Process – Develop an intuitive, step-by-step transfer wizard that clearly outlines the process, provides automated checks for errors, and offers real-time support. Implement visual progress indicators, confirmation prompts, and smart recommendations to prevent misconfigurations and ensure a seamless transfer experience.Enhanced Visual Feedback & Engagement – Introduce microinteractions, animations, and visual cues to guide users through key actions. Use dynamic feedback for errors and confirmations, ensuring users feel confident in their actions. Gamification elements, such as progress bars and success animations, can enhance engagement and clarity.
Proposed Solution
Personas
User Flow
Sarah
David
